The Joovv has two wavelength options, so it won’t help maintain a tan during the winter. One is very red (one of the absolute reddest colors the human eye can see) and the other is invisible. The red light is the one that is shown to improve testosterone in the studies that I’ve read - they have done human and animal studies.
It can be called low level laser therapy (LLLT) and other names in different studies, but it’s all the same thing. (Do not get a red light from Home Depot to make your own, the heat will fry your balls. What makes the Joovv good is that it emits the right wavelength without heating your balls.)
The red light boosted testosterone in rams, but the invisible light caused huge damage to their testicles and no test increase, although they were exposed to it more than is recommenced for humans. But since the invisible light doesn’t boost test and may harm the testicles, I’d stick with the red light.
Low-level laser therapy to recovery testicular degeneration in rams: effects on seminal characteristics, scrotal temperature, plasma testosterone con... - PubMed - NCBI
There was also a study done on men with genital anesthesia from post-SSRI syndrome, and in 20 sessions the red light restored an average of ~40% flaccid sensation and ~20% erect sensation. (It did not restore their orgasms or sexual pleasure.)
Penile anesthesia in Post SSRI Sexual Dysfunction (PSSD) responds to low-power laser irradiation: A case study and hypothesis about the role of transient receptor potential (TRP) ion channels | Request PDF
There are also studies showing that it can boost testosterone and libido in men with low testosterone, and others showing that it increases sperm counts and motility. So there is definitely something to it.