It is worth noting that in my many conversations and meetings with Eric, I came to an understanding that PP ran at a fairly low profit margin in comparison to some other companies out there. One of those reasons was his willingness to reduce that profit margin for the sake of excellence vs. mediocre. Eric also bought in larger quantities than some companies will, which helped his price point. So I understand when other company owners say a certain price/dose is not feasible, because it does not fit in with their company's profit margin goals or requirements.