Quote Originally Posted by Cdsnuts View Post
Totally OT, but a 2% response in direct mail is good these days. That's how I market my business as well (My real business....you know, the one that pays the bills)
Thanks, it looks like I’m getting an even higher response rate than I thought - about 5% or so respond to me, but I can’t take calls at my day job and 100% of the time I lose those potential clients when I call them back after work. (My day job is costing me money, and I should think of it in those terms.) So I’m only getting hired by the leads who email me.

Hearing that 2% is normal is great, I feel like I’m hitting it out of the park! Also, this is supposed to be a very dark and hard time for my practice area, so when things pick up it’s going to be crazy and I could end up hiring people. I’m so excited, but I have to take it one step at a time and focus on these early steps first.

It’s hard juggling this with a day job, but tomorrow I’m sending in the email about my last day, in mid-august, and fortunately my boss is letting me use my 3 months of vacation after my last day, so I will get some extra money from that.

Isn’t direct mail so much better than Google Ads? It felt like a casino, where I’d get floods off leads and then it would randomly stop working for a full month.